I have noticed while cruising the aisles of the grocery store that more and more packaging solutions innovations are popping up. But are they green?
Is current packaging merely for the purpose of marketing logos, brand messaging and the like or are they truly mindful of what the consumer wants for our planet. Emotionally we say that we want to participate in the ‘green’ movement and would support a company that observes best practices [recyclable, biodegradable/ compostable] where packaging is concerned. But does the consumer know the difference between “green” packaging and conventional packaging? Does recycled waste make it to the recycling plant? And is packaging innovation at the point where we have “green” alternatives that will maintain the integrity of the product inside?
How does one commit to being green, when the world is not quite there yet?
