I could hardly miss the 1/3 page ad in the Life section of today’s Globe and Mail: “Infiniti presents The Essence of Elegance.” Sounds like a Big Night out, yes?
If you enjoy the sounds of Matt Dusk and the food of Mark McEwan, then yes, I suppose it is a quintessentially Big Night out. But for $150 per ticket and no full meal included, it’s worth looking down the page a ways to see exactly what you’re getting, too.
And here they are, the details following the price: “Includes Matt Dusk performance, appetizers created by Mark McEwan, fine wines, Corona, as well as a special parting gift.”
Wait a minute, Corona? It’s a popular beer, no doubt, but “the essence of elegance”?
Yep, nothing says elegant more than chugging pale Mexican lager from a bottle with a wedge of lime stuck in its neck.



